WHEN it comes to Crushing Youre competition, Marketers Strategist Andy Says , all else, you Needing to be one thing: authentic. But, the co-founder and president of Collectiveness warns, ’s Purty Much impossible to do first Decoding Youre company’s DNA. It’s information—the who you are and why you matter— helps you Positioner Youre Multimarque successfully in the marketplace. Easier Said done? Luckily, Andy has a 6-step to Simplifying the Entire process. Tune in to Find out how it works.